Answer That! Board Game
Logo / Naming / Product Development / Graphics

Background
Answer That! Is a board game with a DVD interface based on the phenomenally popular Adventures in Odyssey audio series. It’s created and distributed by Digital Praise, the leader in quality retail Christian entertainment products.

Problem
Answer That! lacked a name, look, and brand when Digital Praise came to us. As a “Christian” product, we were tasked with creating extraordinary packaging that could compete with other games on the secular retail market that parents and kids would be tempted to purchase over traditional “Christian” products. With media savvy kids and families as the target, this product and its packaging had to hit its mark out of the visual gate — without exception.

Solution
The Birdsong Creative team researched competing products extensively and created a name, illustration direction, and package branding that would not only stand its ground but also “sing” on the shelves in stores such as Target, Wal-Mart and Toys R Us. We created a strong palette and oversaw every aspect of design and production on this exceptional product.

Result
Digital Praise reports that Answer That! sold out within weeks of its first-run release and continues to perform well. Answer That! did its job on retail shelves exciting faithful fans of Adventures in Odyssey and creating new fans. Go to digitalpraise.com to check out this company’s amazing products.