InternetSafety.com
Identity Development / Branding / Brand Management

Background
When we began working with InternetSafety.com in 2004, they were called SafeBrowse and were relatively unknown. They’ve successfully risen in popularity to the #1 spot as the leading Internet filtering software available on the market providing content controls, usage logging, website blocks, and video blocking (visit www.internetsafety.com).

Problem
When the InternetSafety.com team came to us in 2004 they lacked a logo and branding critical to launching its presence in the retail world. They needed a corporate level “presence” for a software product that was destined to take the Internet filtering industry by storm. Their logo and branding had to compete on a retail level in stores such as Best Buy, Frys, Office Depot, Wal-Mart, etc.

Solution
The Birdsong Creative team embraced this project from the start coming up with a logo and typeface that was bold and encompassed the energy, strength and vision of this company headed by young entrepreneurs. The branding palette chosen was compelling and would make the product stand out from its competitors. As you can see from the before and after photos, we took the product to a commercial level that was sure to speak to parents and families concerned with keeping their kids safe online. Through effective brand management, we’ve been able to take the brand across multiple mediums.

Result
The campaign was a communications success and has helped this exceptional product excel in the commercial realm. We’ve been fortunate enough to see a relatively unknown product emerge into the national spotlight with great success. The client continues to use Birdsong as its Agency of Record providing brand management for trade show booth design, advertisements, banners, website design and content, internal collateral and signage. We’ve also been involved in content creation and brand strategy.