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	<title>Amp Your Brand! &#187; what&#8217;s a brand?</title>
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		<title>Branding vs. A Logo</title>
		<link>http://www.birdsongcreative.com/bc_blog/2009/02/branding-vs-a-logo/</link>
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		<pubDate>Mon, 09 Feb 2009 21:13:12 +0000</pubDate>
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				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand enthusiast]]></category>
		<category><![CDATA[brand lovers]]></category>
		<category><![CDATA[logo vs. brand]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[what's a brand?]]></category>

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It&#8217;s a question that makes creatives cringe: &#8220;So, what’s the difference between a logo and a brand?&#8221;
Actually, it&#8217;s a great question and we&#8217;re glad you asked.
A logo is a graphic mark; a concrete object — a thing. It communicates your company name with type or a graphic element. A brand on the other hand isn’t a [...]]]></description>
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