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	<title>Amp Your Brand! &#187; authenticity in business</title>
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		<title>Are You Living Your Brand?</title>
		<link>http://www.birdsongcreative.com/bc_blog/2009/02/are-you-living-your-brand/</link>
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		<pubDate>Sun, 08 Feb 2009 21:00:27 +0000</pubDate>
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				<category><![CDATA[Branding]]></category>
		<category><![CDATA[authenticity in business]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[Life is Good]]></category>
		<category><![CDATA[live your brand]]></category>

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Brand Strategist Scott Talgo once said that &#8220;a brand that captures your mind gains behavior. A brand that captures your heart gains commitment.&#8221; Which begs the question: While you may be able to catch &#8216;em, can you keep &#8216;em?
A few years ago while doing business in Los Angeles we had a client that no matter [...]]]></description>
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